Review

Once the first objective is reached review the responses of principle actors and audiences, review the network of objectives and set time lines, resources, dependencies and communication plans for achieving the next easiest objective and move forward (or sideways) depending on your game plan. Ensure thorough debriefing, monitoring and assessing of all campaign activities as each objective is reached. Build a learning culture into your campaign.

Don't forget to review after each objective is reached. Include as part of each review the forward going prospects for the campaign route belonging to the objective under review. This will allow you to make a better decision as to which campaign route you are going to take forward from the foundation and build towards criticality.