Vision

Identify the vision - how will the world change as a result of the campaign. Can you picture this? How realistic is the vision? Does it depend for its realisation on factors outside the campaign's control? What are they and how influential are they?

A foggy vision is pretty well useless. The vision should be crystal clear. It also has to be inspiring not only to the campaign but to influential audiences who may be drawn to your cause. You must have this clear vision and be able to articulate it and show it to others before you set out on the campaign trail. Your vision is what you are campaigning for.